"It's a cold spell for start-up investment. How should I start a business?"The local VC representative in the U.S. answered
Date
2023-07-20 09:42
Views
140
<Lee Min-gu, Cleveland Avenue Management Partner, gived Special Lecture at Seoul National University Campus Town >
"Raise value and volume, reduce costs" (Value Up, Volume Up, Cost Down)
Lee Min-gu, a managing partner of Cleveland Avenue, recently visited Korea, gave such advice to domestic startups during the cold season of investment.
Cleveland Avenue is a leading venture capital (VC) based in the United States and investing in lifestyle brands and technology companies that have a positive impact on the market. CEO Lee is leading the company's Tech Fund investment in innovative technology fields such as artificial intelligence (AI), digital experience (DX), and robotics.
To get investment in the United States?
In a special lecture titled "Strategy to Enter the US Venture Ecosystem Market and Attract Investment" held at Seoul National University on the 18th, CEO Lee said, "In order to receive investment in the US, we need to know the characteristics of US investment." He advised that since the U.S. VC industry is usually specialized for each item, it is necessary to meet VCs suitable for the field.
Lee said, "The most important thing at this time is the potential growth of business items," adding, "The role of venture capital aims to provide more than 300% of high returns after collecting investment from investors, so if business items are not growthable, we do not invest."
It is also necessary to present a blueprint for Exit with an eye on the investor's perspective. Lee explained, "This explanation is helpful from the VC's point of view because it is predictable whether investors can leave promised profits by knowing when to extract." He added, "It is also important to make efforts to reduce costs while increasing the value and sales that companies provide to the market."
The most important 'trust' to receive investment
Lee advised, "We should build trust by continuously contacting investors diligently and diligently." They say that if investors' trust builds up, there will be a kind of "human network effect" that introduces investors in the field even if they are not directly related to them.
Lee said, "If you want to find VC contacts, you can find them all," adding, "Especially in the U.S. VC industry, we share (industry) contacts and e-mails across the U.S., so if you establish a relationship with one VC, you can connect related investors through it."
Meanwhile, Lee's special lecture was held at the invitation of the Seoul National University Campus Town Project Group for Gwanak S Valley, Seoul National University Campus Town tenant companies, and Seoul National University members.
"I hope this special lecture will serve as an opportunity for many excellent companies in Gwanak-gu to be born as unicorns," said Kim Tae-wan, head of the Campus Town Project Group at Seoul National University.
"Raise value and volume, reduce costs" (Value Up, Volume Up, Cost Down)
Lee Min-gu, a managing partner of Cleveland Avenue, recently visited Korea, gave such advice to domestic startups during the cold season of investment.
Cleveland Avenue is a leading venture capital (VC) based in the United States and investing in lifestyle brands and technology companies that have a positive impact on the market. CEO Lee is leading the company's Tech Fund investment in innovative technology fields such as artificial intelligence (AI), digital experience (DX), and robotics.
To get investment in the United States?
In a special lecture titled "Strategy to Enter the US Venture Ecosystem Market and Attract Investment" held at Seoul National University on the 18th, CEO Lee said, "In order to receive investment in the US, we need to know the characteristics of US investment." He advised that since the U.S. VC industry is usually specialized for each item, it is necessary to meet VCs suitable for the field.
Lee said, "The most important thing at this time is the potential growth of business items," adding, "The role of venture capital aims to provide more than 300% of high returns after collecting investment from investors, so if business items are not growthable, we do not invest."
It is also necessary to present a blueprint for Exit with an eye on the investor's perspective. Lee explained, "This explanation is helpful from the VC's point of view because it is predictable whether investors can leave promised profits by knowing when to extract." He added, "It is also important to make efforts to reduce costs while increasing the value and sales that companies provide to the market."
The most important 'trust' to receive investment
Lee advised, "We should build trust by continuously contacting investors diligently and diligently." They say that if investors' trust builds up, there will be a kind of "human network effect" that introduces investors in the field even if they are not directly related to them.
Lee said, "If you want to find VC contacts, you can find them all," adding, "Especially in the U.S. VC industry, we share (industry) contacts and e-mails across the U.S., so if you establish a relationship with one VC, you can connect related investors through it."
Meanwhile, Lee's special lecture was held at the invitation of the Seoul National University Campus Town Project Group for Gwanak S Valley, Seoul National University Campus Town tenant companies, and Seoul National University members.
"I hope this special lecture will serve as an opportunity for many excellent companies in Gwanak-gu to be born as unicorns," said Kim Tae-wan, head of the Campus Town Project Group at Seoul National University.