Korea's first 'NOISical' analysis company, NeuLab, signed an MOU with Football A
Date
2023-07-07 16:08
Views
164
NOI LAB (CEO Hwang Byung-hoon), a company that analyzes judgment and cognitive skills for the first time in Korea, announced on the 5th that it has signed a memorandum of understanding (MOU) with the soccer team Football A. This MOU was signed to provide NOI LAB's "NOISCAL" ability analysis and improvement services to Football A's sports players.
NOI LAB is a technology-based medical startup that trains and analyzes the brain through NeuLab's own devices and curriculum. In particular, NOI LAB's cerebral program, which is divided into three stages of vision, judgment, and agility, develops cognitive skills through the anterior frontal lobe stimulation curriculum, and AI analyzes user data to derive super-personalized analysis results and provide reports.
Brain physical is a compound word of physical and brain, which means physical ability, and its importance is growing in modern sports, where players' cognitive abilities such as judgment and agility are becoming new evaluation indicators.
Football A is a soccer club team for K-League coaches to introduce cutting-edge science and technology to foster promising players. Football A coach Hwang Jin-sung said, "We introduced NOI LAB's brain physical program because we felt the players needed cognitive analysis and training."
NOI LAB is a technology-based startup that has been recognized for its potential by being selected as the "2023 Non-face-to-face Startup Promotion Project" since its establishment in November last year. It has been carrying out a number of patent applications and thesis publications and has gained expertise, and is expanding the scope of cooperation with various sports clubs.
CEO Hwang Byung-hoon said, "Recently, many people have become accustomed to stimulating content and have poor brain function, but they tend to neglect it because it is invisible."
He also said, "The importance of sports players' cognitive abilities is increasing overseas, but in Korea, many young people often overwork their bodies in the process of becoming professional athletes," adding, "We will try to change the training process of domestic youth more scientifically and efficiently."
<During NOI LAB's judgment training, decision-making training produced through algorithms is conducted. This can improve both the judgment and reaction time of the players.>