PeterPetter participated in the 2023 Jeju Pet Fair, collaborating with a local creator union for pets in Jeju.
Date
2023-11-02 15:13
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103
The 'PICK-PLAY-LOVE' project took place at the Jeju ICC Convention Center for 6-8 days, featuring promotional activities and a plogging event with pets. The pet healthcare startup, PeterPetter, participated in the 2023 Jeju Pet Fair with the 'PICK-PLAY-LOVE' project.
The Jeju Pet Fair, the first pet industry expo held in Jeju, the number one pet-friendly travel destination in South Korea with a population of 15 million pets, opened from October 6th to 8th. This year's exhibition attracted over 16,000 visitors in three days and concluded successfully with various programs such as educational seminars with speakers like Seol Chae-hyun and Kim Myung-cheol, as well as pet-friendly plogging activities.
The 'PICK-PLAY-LOVE' team garnered a lot of attention by promoting the project, operating a pet photo zone, and hosting on-site events for pet owners.
The 'PICK-PLAY-LOVE' project, meaning to pick up trash, play together, and love animals and Jeju, is a collaborative project between PeterPetter, a local pet tech healthcare startup, Poringk, a pet-friendly lifestyle local brand, and PLAY PLA, a Jeju eco-friendly lifestyle brand. The project aims to commercialize a pet-friendly plogging event where pets, their owners, and Jeju can all become healthier together. The proceeds from the crowdfunding will be fully donated to Friendly Hands, an organization that supports the care of stray animals.
The pet-friendly plogging event took place near Jeju Olle 8-gil, overlooking the main mountains, on October 7th (Saturday) during the Jeju Pet Fair. Participants of various ages, accompanied by their pets, conducted environmental cleanup activities. The event received a warm response from Jeju Pet Fair visitors, in addition to participants who wanted to join on-site. This crowdfunding included round-trip airfare, pet-friendly hotel accommodations, PeterPetter's pet genetic testing kit, Longolab's pet travel kit, GreenGrim's plogging kit, and Jeju Pet Fair admission tickets. Hanwha Resort, Gyowon Group, and T'way Air participated as collaborators, while the Jeju Tourism Organization and the Korea Tourism Organization, along with the Jeju Creative Economy Innovation Center, participated as sponsors.
These companies have been promoting pet travel and preventing the occurrence of stray animals since 2021. In 2022, with the support of the Korea Tourism Organization and Jeju Techno Park, they successfully completed the "Jeju Go-back" project, which created healthcare travel kits for pets accompanying travel to Jeju and fully donated the proceeds to animal protection organizations through crowdfunding.
Through the 'PICK-PLAY-LOVE' project, efforts are being made to attract pet-friendly tourists to Jeju by providing content such as pet-friendly plogging in the pristine natural environment of Jeju and actively developing tourism products that utilize Jeju's resources.
Thanks to the support, an additional pet-friendly plogging event will be held in November, and efforts will continue to provide tourism infrastructure for pet-friendly tourists visiting Jeju more conveniently.