Pet Genetic Testing Service Start-up 'Peter Petter' Attracts Free -A Investment
Date
2023-07-03 11:04
Views
145
Pettech startup Peter Petter (CEO Park Joon-ho), which operates a pet genetic testing service, said it has attracted investment in the free A round.
Peter Petter, founded in June 2020, attracted Free A investment from Pet Friends and Findus last year after attracting Seed investment, and this investment is about 900 million won. MY Social Company and Hi Investment Partners participated in this investment.
Peter Petter operates genetic testing services "Cattering" and "Dogma" for the health care of pets. It is a non-face-to-face home care service developed by researchers and veterinarians from Seoul National University, and guardians can easily collect and test the genes of pets at home by purchasing kits online. Through the test, you can receive a result report including the risk of developing genetic diseases in naturally born pets and a health care guide. Peter Petter's service can be tested for multiple genetic diseases at once, and can enjoy up to 94% cost savings compared to other testing institutions.
Peter Petter's core competitiveness is that it develops its own pet healthcare solution and operates and manages it all one-stop within the company. Peter Petter's strength is that its co-founders, including CEO Park Joon-ho, are specialists in life science and veterinary research and development, and they directly identify the needs of their guardians to create and improve services. Genetic testing items will be continuously updated at the request of the guardians and released in August.
Peter Petter, which marks its third year this year, is achieving sales growth of more than 300% every year. Starting with the selection of Seoul National University Campus Town, Jeju Creative Economy Innovation Center childcare company, and Jeju Free International City Development Center (JDC) Route 330, it has been selected as a representative healthcare company.
Peter Petter CEO Park Joon-ho said, "Through the Peter Petter application launched this month, the service has been improved so that guardians can easily use it, and we will continue to provide various services and contents to help pet health care." The Peter Petter application was developed with Semicolons, a web software company selected as Busan's leading start-up company in 2023, and features such as health diaries and member communities were added to record pets' daily lives in addition to applications for return and report results.
"Based on this investment, we aim to focus on research and development and commercialization of new services, connecting with large companies through open innovation, and expanding our business through cooperation with animal hospitals," CEO Park said.